I’ll be brief. It’s a big world out there; people to love, cats to pat, pizza to eat.
This tiny nook on the internet is all about the things that Jazz Andrews writes – SEO optimised content that generates traffic, copy that converts, emails that make people smile, blog posts for nerds and scary stories to read in the dark, and also a novel about an undead couple searching the underworld for their cat.
👨🏼💻 Digital Marketing
If someone tells you they know everything there is to know about digital marketing, run a mile. Just like relationships, humanity and life, digital marketing is just as much an art as a science. While us digital marketers like to think we know exactly what we’re doing, the truth is, there is a vast network of constantly evolving factors that impact on how your brand is found online and how people connect with it.
That being said, I’ve been lucky enough to help dozens of brands grow online through a strategic application of SEO optimisation, Google Ads management, social media, content production and email outreach. I may not know everything, but what I’ve learnt along the way has helped a number of businesses drive relevant traffic to their sites and convert into sales.
📝 Creative Writing
A passion for fiction writing may seem a bit left field for a digital marketer, and perhaps a distraction from the calculated focus of search enginge and conversion optimisation. But I’d argue that at the end of every sales funnel there’s a human being, and no matter how good your optimisation strategy is, if you don’t eventually connect with that human, you’re missing out. A great way to connect with people, is through our shared humanity, and through the universal resonance we all have with stories.
I’ve provided event photography services for a number of businesses in the Hunter region. I specialise in candid style shots with a relaxed feel that brings out the subject’s unique character. I can also take corporate headshots. Whatever the assignment, my aim is capturing the human moment, communicating emotion, connecting brands and people.
2018 – Present
Development and implementation of integrated digital marketing strategies. SEO optimisation, paid social campaigns, website development project management, analytics setup and reporting, Google Ads campaign setup and content development.
University of Newcastle
Monitoring of all print, digital and broadcast media and strategic reporting to the UON Media Team. Contribution to media outreach strategy.
2015 – 2018
Messaging strategy and content development for a range of clients across a variety of industries. Including consulting for commercialisation consultancy Gemaker.
2013 – 2015
Assistance in the production of parliamentary material for a Member of Parliament, including Notices of Motion, Community Recognition Statements, Questions With Notice and debate speeches.
Let’s make something together.